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Top 10 Digital Marketing Strategies to Boost Your Business Growth – I

Digital Marketing.

Scaling up a business isn’t easy. First, you need a viable idea. From there, you must a profitable niche, outline a target demographic and have a product that is desirable for them to buy.

Whether you’re peddling products, services or information, getting the word out about your business has become increasingly burdensome.

Without a clear strategy to fuel your growth, churning a profit and staying afloat is next to impossible.

The truth is that what got you to the present stage in business is probably not going to take you to the consequent level. If you’re feeling stuck, join the fray. Most entrepreneurs get stuck by being busy operating “in” their businesses that they fail to take out enough time for working “on” their businesses. In this blog let us have a look at 5 of the top 10 marketing strategies a company can use to fuel the business growth:


#01- Use Social Media.

Social Media played vital role in Digital Marketing. Social media can’t be ignored. That’s where all the so-called magic is happening. There are some businesses which have been built solely on the backs of social media. It can be intimidating at first. As you build momentum, you will find posting on social media far easier and more lucrative. Of course, you could also hire a social media manager if you have enough money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products.

Post about something which you feel is relevant and helpful to your audience so that they either learn something new about you and your business, or the business that your are in.


#02- Create Video Tutorials.

One of highly effective ways to spread out the word out on your business is to make video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you’re at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales. Today, YouTube has emerged as the second largest searching engine in the world seconding Google. Whenever someone wants to know how things are done, they head there. You’ve likely done it yourself countless times.


#03- Start Blogging now.

Does your business publish blogs? If not start doing it. But you don’t just have to blog on your own blog. Content has been described as the present and future of Digital Marketing

Most people perceive blogging as mundane because of the lack the visibility. The truth is that your blog appears to be a barren desert unless you are aware of what you are doing. Once you start blogging do it with conviction. Refrain from posting name sake content or content copied from other sources. Always be concerned about adding value to the reader. You are not giving away your business secrets. You are just providing the readers with enough information so that you always remain back of their mind.


#04- Understand Search Engine Optimization.

Digital marketing is a type of marketing strategy that primarily uses the internet to connect brands to consumers. SEO or Search Engine Optimization is one of the top strategies used when retaining this strategy .This has been a buzz word everywhere. More often we always hear people talking about search engine optimization in terms that are not understandable by a common man. Keeping it simple, SEO helps you rank better in the search engines. Better ranking would mean greater visibility and more traffic to the website. Search Engine Optimization does not produce instant results. It is a time taking activity, but the efforts and wait are worth it. At the heart of SEO lies the content. Coming up with content which your target users are looking for by including the keywords can rank you better over the search engines. If your budget permits, hire a SEO specialist or go for SEO services offered by various digital marketing agencies.


#05- Leverage Influencers.

Looking for instant results? Want to create a buzz about your product overnight? Then you should certainly leverage the potential of influencers. But the challenge is to find the right influencer. You don’t have to run behind influencers with millions of followers. You could always opt for micro-influencers with few tens of thousands or even a hundred thousand followers.

Always go for the influencer who can connect with your target audience. It is not just about spreading your message. It is about spreading your message to your right consumer base. If you can do this properly, then you are more likely to reach out to a sizable audience for not much money invested when compared with the potential profit it can return.

Digital marketing has become the most effective marketing strategy in today’s business era. With a quick change of digital technology and incredible rise of social media, marketers face tough challenges to optimize their digital assets which can not only drive traffic but convert users into customers and then brand advocates.

At Influidity, we understand that to sustain in this disruptive business era, an enterprise needs innovation and communication. We approach every business challenge holistically with top-notch expertise in technology, social media, search, data, and more.