Modern Day Nomenclature w.r.t Automotive Industry
What goes through the minds of car makers while naming their products? Some may argue saying what is in a name but the buzz a name could create answers all the questions. The association between the buyer, name of the car and manufacturer can facilitate the smooth launch of the product and ease the branding process.
Recently Hyundai has started a campaign called “Naamkaran” to let people decide the name of their upcoming hatchback code named AH2. Y K Koo, MD and CEO of Hyundai Motor India said that the company has received a total of 4,00,114 votes. Out of this the name ‘Santro’ sits right at the top with 201,568 votes. Now it has to be said here that people were given a choice to choose their own names and there were quite a few other suggestions, but none were as popular. The other names were i5 which received 633 votes, Splash which got 443 and Saneon which acquired 426 votes. While we were quite sure that ‘Santro’ would turn out to be the hot favourite and the votes reiterated the same. The Santro was Hyundai’s first-ever car in India and was launched way back in 1999. This car was promoted by Bollywood superstar Shahrukh Khan, and soon became a household name in India. The company banks on its existing popularity of “Santro” brand to make a dent in the entry-level hatchback segment.
Companies have the habit of hanging on to names which they have already used in past. It is because many people remember that Baleno is Maruti product but not necessarily how it was. Even though the car was a flop, people still associate that name with Maruti, which as a brand has a good reputation. So, they need not invest again in marketing to familiarize people that Baleno is a Maruti product.
Building a brand name is a huge expense and unless the brand name got a really bad reputation sending negative vibes, companies don’t invest in changing the name. For the exact same reason, Tata changed the next gen Indica and Indigo to Bolt and Zest. Indicas and Indigos projected a perception that it was a taxi vehicle. A lot of family people have a prestige issue when they own a car that is used as a taxi. To change that, a new brand perception was required.
So, basically it all boils down to how damaging the name can be to the car sales.
Top 10 Digital Marketing Strategies to Boost Your Business Growth – I
Scaling up a business isn’t easy. First, you need a viable idea. From there, you must a profitable niche, outline a target demographic and have a product that is desirable for them to buy.
Whether you’re peddling products, services or information, getting the word out about your business has become increasingly burdensome.
Without a clear strategy to fuel your growth, churning a profit and staying afloat is next to impossible.
The truth is that what got you to the present stage in business is probably not going to take you to the consequent level. If you’re feeling stuck, join the fray. Most entrepreneurs get stuck by being busy operating “in” their businesses that they fail to take out enough time for working “on” their businesses. In this blog let us have a look at 5 of the top 10 marketing strategies a company can use to fuel the business growth:
#01- Use Social Media.
Social Media played vital role in Digital Marketing. Social media can’t be ignored. That’s where all the so-called magic is happening. There are some businesses which have been built solely on the backs of social media. It can be intimidating at first. As you build momentum, you will find posting on social media far easier and more lucrative. Of course, you could also hire a social media manager if you have enough money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products.
Post about something which you feel is relevant and helpful to your audience so that they either learn something new about you and your business, or the business that your are in.
#02- Create Video Tutorials.
One of highly effective ways to spread out the word out on your business is to make video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you’re at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales. Today, YouTube has emerged as the second largest searching engine in the world seconding Google. Whenever someone wants to know how things are done, they head there. You’ve likely done it yourself countless times.
#03- Start Blogging now.
Does your business publish blogs? If not start doing it. But you don’t just have to blog on your own blog. Content has been described as the present and future of Digital Marketing
Most people perceive blogging as mundane because of the lack the visibility. The truth is that your blog appears to be a barren desert unless you are aware of what you are doing. Once you start blogging do it with conviction. Refrain from posting name sake content or content copied from other sources. Always be concerned about adding value to the reader. You are not giving away your business secrets. You are just providing the readers with enough information so that you always remain back of their mind.
#04- Understand Search Engine Optimization.
Digital marketing is a type of marketing strategy that primarily uses the internet to connect brands to consumers. SEO or Search Engine Optimization is one of the top strategies used when retaining this strategy .This has been a buzz word everywhere. More often we always hear people talking about search engine optimization in terms that are not understandable by a common man. Keeping it simple, SEO helps you rank better in the search engines. Better ranking would mean greater visibility and more traffic to the website. Search Engine Optimization does not produce instant results. It is a time taking activity, but the efforts and wait are worth it. At the heart of SEO lies the content. Coming up with content which your target users are looking for by including the keywords can rank you better over the search engines. If your budget permits, hire a SEO specialist or go for SEO services offered by various digital marketing agencies.
#05- Leverage Influencers.
Looking for instant results? Want to create a buzz about your product overnight? Then you should certainly leverage the potential of influencers. But the challenge is to find the right influencer. You don’t have to run behind influencers with millions of followers. You could always opt for micro-influencers with few tens of thousands or even a hundred thousand followers.
Always go for the influencer who can connect with your target audience. It is not just about spreading your message. It is about spreading your message to your right consumer base. If you can do this properly, then you are more likely to reach out to a sizable audience for not much money invested when compared with the potential profit it can return.
Digital marketing has become the most effective marketing strategy in today’s business era. With a quick change of digital technology and incredible rise of social media, marketers face tough challenges to optimize their digital assets which can not only drive traffic but convert users into customers and then brand advocates.
At Influidity, we understand that to sustain in this disruptive business era, an enterprise needs innovation and communication. We approach every business challenge holistically with top-notch expertise in technology, social media, search, data, and more.
10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2
10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2
Most of the businesses are faced with a conundrum. There’s a clear need for increase in visibility to drastically improve sales. But in order to get more visibility, a business must spend more money. When that well runs dry, what is one supposed to do?
There is no one obvious and clear answer to that question that can cover all situations. But there are things that can be done right now, even on a shoestring budget, in order to reach more customers without breaking the bank. Finally it all boils down to time. If you are short of money, you sure better have time to put in the sweat equity.
Let us look at 5 more Digital Marketing strategies through which you can fuel your business.
- Build a great lead magnet.
Overall effectiveness in Digital Marketing really does boil down to creating a significant lead magnet. We have found that the right lead magnet when presented to the right audience can yield explosive results. The best way of doing this is by identifying the right pain points and presenting a solution in the lead magnet, then you’re well on your way.
Understand the problems faced by consumers in your niche. The better you identify the problem or pain points at the outset itself, the better you will be at actually addressing that with a solution through your lead magnet.
- Use Facebook ads with re-targeting.
One of the most powerful tools you can use to digital marketing just about anything these days is through Facebook ads. With Facebook, you can always reach a very specific audience and you can do it very easily. You can target your consumers by interest, age, relationship status, geography, and so much more. But the trick here to getting great results is not just about click-traffic. You must focus on conversions and re-targeting.
Pixels can track everyone who comes to your site, and you can build custom audience around them. For example, if you have posted content about how to learn to drive a car, and you track visitors with pixels, then you can market car driving certification to people who have already shown an interest because they visited that specific page. Your conversions are surely going to skyrocket.
- Use LinkedIn the right way.
Are you having a video on your LinkedIn profile? Are you aware that you can easily add one? Take out time to introduce yourself and your business. Link it to your profile description. This is one of the easy ways to passively market your business, and when it is done right, it can lead to shocking results.
If you have lots of connections on LinkedIn, start posting immediately. You can reach a large audience, particularly when your posts go viral. LinkedIn is a great place to convey the entrepreneurial journey. Talk about your challenges and share your stories. The more effective your stories, the larger would be your potential reach when you go viral.
Create an affiliate program.
Most people do not understand the power of affiliate marketing. Affiliates can easily provide massive fuel for growth. But approaching right partners isn’t always that easy. You must have good conversion if you want bigger affiliate to take you seriously. It takes lot of persistence and true grit to make it through. It is common to get discouraged after a few setbacks, but you can’t allow emotions to get in your way when it comes to affiliate.
Use Email Marketing Sequences
Part of any good sales funnel is most probably an email marketing sequence. These are the automated messages that go out to your users once they subscribe to your list. Use your email sequence for building a relationship with the subscriber. Try to be authentic and transparent.
Segment your list using email responses and clicks. For example, if someone clicks on a particular link, they’ve clearly shown an interest in that. Tag that subscriber to market and them later. If someone buys, then tag them as a buyer. Identifying buyers and the interests of subscribers is huge for segmenting.