10 Digital Marketing Trends You Cannot Say NO For In 2019 – Part 1
As 2019 is around the corner, digital marketing landscape that encompasses SEO, SMM, PPC and content marketing are witnessing a dramatic shift. There may have been a time when you could have dismissed artificial intelligence or visual search as gimmicks from latest blockbuster sci-fi film, but that time is long gone.
There are a plenty new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year or the upcoming year.
Here are ten key digital marketing trends for 2019.
1) Artificial Intelligence
Artificial intelligence will definitely take over the world! At least it would serious impact the world’s simpler jobs.
AI has the potential to analyze consumer behavior and search patterns, also utilize data from social media platforms and blog posts in order to help businesses understand how users and customers find their desired products and services. For example, Facebook messenger bots can help you in automating and optimizing your customer service.
Artificial intelligence can also offer information and tips to users by getting into conversations with them. According to Gartner, 25% of customer service will be using chatbot technology by 2020, up from less than 2% in 2017.
Businesses adopting AI in 2019 will definitely save costs and accelerate growth, getting an edge over their competitors.
2) Programmatic Advertising
Programmatic advertising implies using AI to automate ad buying so that you can target more specific audience. Real-time bidding or auctions, for example, is a case of programmatic ad buying. This automation is much more efficient and faster, which means higher the conversions and lower the customer acquisition costs.
It is changing the face of digital advertising so swiftly that, according to eMarketer, almost 90% of digital display ads in the United States will be programmatic by 2020.
Chatbots will be an important part of digital marketing Trends in 2019. This artificial intelligence-based technology uses instant messaging to chat in real-time, throughout, with your customers or site visitors. With 1.4 billion people across the globe interacting with chatbots, 80% of savvy businesses are already using or planning to use chatbots by 2020. And by 2022, chatbots will effectively help businesses save over $8 billion dollar per annum, especially when it comes to banking and healthcare industries.
Customers prefer interacting with chatbots as they are responsive, give prompt answers, accurately recall your entire buying history, and most importantly never lose patience. These virtual assistants offer extraordinary customer service, meeting customers’ expectations and at the same time automating repetitive tasks – which means you can shift your focus towards important work.
If you want to stand apart from the crowd in 2019, you need to personalize your marketing – and what it means is personalized content, products, emails and more.
With the easy availability of data like purchase history, consumer behavior and the links clicked, custom content has never been such easier. In fact, 96% of marketers believe that personalization advances customer relationships to a great extent.
Businesses like Netflix and Amazon are already leveraging the power of personalization to their benefit. Login to your Netflix account and it immediately shows you the evidence of this: the banner, carousels, order, artwork, text and search are all personalized for you.
5) Video Marketing
The following numbers show the importance of incorporating video into your digital marketing trends in 2019:
70% of consumers said that they have shared a brand’s video.
72% of businesses said video has improved their conversion rate.
52% of consumers said that watching product videos makes them more confident in online purchase decisions.
65% of executives actually visit the marketer’s website and 39% call a vendor after viewing a video.
Don’t just think YouTube. To witness higher engagement through video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.
Live video is gradually gaining popularity, with a large number of businesses using it for their interviews, product demos and “behind the scenes” glimpses of various events, life in the office, how products are made, etc. If possible, add 360-degree video content, which allows for a more interactive experience, and is on the rise.
At Influidity, we understand that to sustain in this disruptive business era, an enterprise needs innovation and communication. We approach every business challenge holistically with top-notch expertise in technology, social media, search, data, and more.
Digital marketing has become the most effective marketing strategy in today’s business era. With a quick change of digital technology and incredible rise of social media, marketers face tough challenges to optimize their digital assets which can not only drive traffic but convert users into customers and then brand advocates.