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10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2

10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2

Most of the businesses are faced with a conundrum. There’s a clear need for increase in visibility to drastically improve sales. But in order to get more visibility, a business must spend more money. When that well runs dry, what is one supposed to do?

Digital Marketing

10 Digital Marketing Strategies to Fuel Your Business Growth

There is no one obvious and clear answer to that question that can cover all situations. But there are things that can be done right now, even on a shoestring budget, in order to reach more customers without breaking the bank. Finally it all boils down to time. If you are short of money, you sure better have time to put in the sweat equity.

Let us look at 5 more Digital Marketing strategies through which you can fuel your business.

  • Build a great lead magnet.

Overall effectiveness in Digital Marketing really does boil down to creating a significant lead magnet. We have found that the right lead magnet when presented to the right audience can yield explosive results. The best way of doing this is by identifying the right pain points and presenting a solution in the lead magnet, then you’re well on your way.

Understand the problems faced by consumers in your niche. The better you identify the problem or pain points at the outset itself, the better you will be at actually addressing that with a solution through your lead magnet.

  • Use Facebook ads with re-targeting.

One of the most powerful tools you can use to digital marketing just about anything these days is through Facebook ads. With Facebook, you can always reach a very specific audience and you can do it very easily. You can target your consumers by interest, age, relationship status, geography, and so much more. But the trick here to getting great results is not just about click-traffic. You must focus on conversions and re-targeting.

Pixels can track everyone who comes to your site, and you can build custom audience around them. For example, if you have posted content about how to learn to drive a car, and you track visitors with pixels, then you can market car driving certification to people who have already shown an interest because they visited that specific page. Your conversions are surely going to skyrocket.

  • Use LinkedIn the right way.

Are you having a video on your LinkedIn profile? Are you aware that you can easily add one? Take out time to introduce yourself and your business. Link it to your profile description. This is one of the easy ways to passively market your business, and when it is done right, it can lead to shocking results.

If you have lots of connections on LinkedIn, start posting immediately. You can reach a large audience, particularly when your posts go viral. LinkedIn is a great place to convey the entrepreneurial journey. Talk about your challenges and share your stories. The more effective your stories, the larger would be your potential reach when you go viral.

  • Create an affiliate program.

Most people do not understand the power of affiliate marketing. Affiliates can easily provide massive fuel for growth. But approaching right partners isn’t always that easy. You must have good conversion if you want bigger affiliate to take you seriously. It takes lot of persistence and true grit to make it through. It is common to get discouraged after a few setbacks, but you can’t allow emotions to get in your way when it comes to affiliate.

  • Use Email Marketing Sequences

Part of any good sales funnel is most probably an email marketing sequence. These are the automated messages that go out to your users once they subscribe to your list. Use your email sequence for building a relationship with the subscriber. Try to be authentic and transparent.

Segment your list using email responses and clicks. For example, if someone clicks on a particular link, they’ve clearly shown an interest in that. Tag that subscriber to market and them later. If someone buys, then tag them as a buyer. Identifying buyers and the interests of subscribers is huge for segmenting.

Read More : Top 10 Digital Marketing Strategies to Boost Your Business Growth – I