Put your feet down in digital marketing to see the best results
Whether a B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection.” – Beth Comstock
Ask any business owner, they will tell you how easy it is talking about achieving success and meeting the goals & objectives but how difficult it is to stand out from your competitors in the world of business.
Think of why you should invest in marketing? Each business has their specific goals in mind, but the end objective is to reach more and more consumers and convince them to purchase your product or service. In order to achieve your goals effectively, take utmost advantage of all technological marketing resources available. In today’s modern era, Internet tops the list.
Digital Marketing offers a wide array of benefits for businesses and here are some of them:
- It is cost-effective as compared to traditional marketing methods.
Spend less on your digital marketing efforts and get better results because traditional marketing is old school! Traditional VS Digital has been a major debate topic in most of the corporates when they make their marketing strategy.
Dear Corporates, Good news for you – You are not as far and behind as you think you are! Technology is the key to transform your business. If you are looking forward to attract a new customer base, build brand awareness, enhance your brand’s visibility, indulge in a smooth and effective communication and study your customers – then digitalise yourself! Go for Digital Marketing.
- Generation of higher revenues.
The main reason why businesses spend huge on advertisements is to get higher revenues. We focus on your numbers; we focus on your ROI. Companies who utilize the power of digital marketing, generate revenues that are 3x more than the ones who use traditional marketing.
Your takeaway – Lower cost & Higher flexibility of your marketing efforts.
- It’s about enhancing your brand’s visibility.
If you want to sustain in the market, let people know that you exist – work on your brand visibility. Does this seem like an impossible task to you? No, it is not if you use the right kind of digital marketing strategies.
Note: When you take your brand seriously, then others will too. Think of a big business!
- Essential for business survival.
Okay, let’s face it! Even if you have an attractive website, active social media pages, heavy pocket to spend, but without customer conversion all these mean nothing. Utilise the power of digital marketing to survive in the competitive world.
Keep in mind: Your competitors are doing it!
- A targeted approach
Find out who your target audience is and what they are looking for! Developing the right digital marketing strategy will allow you to reach the right audience and provide them with what they need.
Add-on benefit: It is going to benefit your company in the long run! Feel free to discuss results-driven digital marketing with us!
10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2
10 Digital Marketing Strategies to Fuel Your Business Growth – Part 2
Most of the businesses are faced with a conundrum. There’s a clear need for increase in visibility to drastically improve sales. But in order to get more visibility, a business must spend more money. When that well runs dry, what is one supposed to do?
There is no one obvious and clear answer to that question that can cover all situations. But there are things that can be done right now, even on a shoestring budget, in order to reach more customers without breaking the bank. Finally it all boils down to time. If you are short of money, you sure better have time to put in the sweat equity.
Let us look at 5 more Digital Marketing strategies through which you can fuel your business.
- Build a great lead magnet.
Overall effectiveness in Digital Marketing really does boil down to creating a significant lead magnet. We have found that the right lead magnet when presented to the right audience can yield explosive results. The best way of doing this is by identifying the right pain points and presenting a solution in the lead magnet, then you’re well on your way.
Understand the problems faced by consumers in your niche. The better you identify the problem or pain points at the outset itself, the better you will be at actually addressing that with a solution through your lead magnet.
- Use Facebook ads with re-targeting.
One of the most powerful tools you can use to digital marketing just about anything these days is through Facebook ads. With Facebook, you can always reach a very specific audience and you can do it very easily. You can target your consumers by interest, age, relationship status, geography, and so much more. But the trick here to getting great results is not just about click-traffic. You must focus on conversions and re-targeting.
Pixels can track everyone who comes to your site, and you can build custom audience around them. For example, if you have posted content about how to learn to drive a car, and you track visitors with pixels, then you can market car driving certification to people who have already shown an interest because they visited that specific page. Your conversions are surely going to skyrocket.
- Use LinkedIn the right way.
Are you having a video on your LinkedIn profile? Are you aware that you can easily add one? Take out time to introduce yourself and your business. Link it to your profile description. This is one of the easy ways to passively market your business, and when it is done right, it can lead to shocking results.
If you have lots of connections on LinkedIn, start posting immediately. You can reach a large audience, particularly when your posts go viral. LinkedIn is a great place to convey the entrepreneurial journey. Talk about your challenges and share your stories. The more effective your stories, the larger would be your potential reach when you go viral.
Create an affiliate program.
Most people do not understand the power of affiliate marketing. Affiliates can easily provide massive fuel for growth. But approaching right partners isn’t always that easy. You must have good conversion if you want bigger affiliate to take you seriously. It takes lot of persistence and true grit to make it through. It is common to get discouraged after a few setbacks, but you can’t allow emotions to get in your way when it comes to affiliate.
Use Email Marketing Sequences
Part of any good sales funnel is most probably an email marketing sequence. These are the automated messages that go out to your users once they subscribe to your list. Use your email sequence for building a relationship with the subscriber. Try to be authentic and transparent.
Segment your list using email responses and clicks. For example, if someone clicks on a particular link, they’ve clearly shown an interest in that. Tag that subscriber to market and them later. If someone buys, then tag them as a buyer. Identifying buyers and the interests of subscribers is huge for segmenting.