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Founder Baba Mitra
Co-Founder Priyanka Padhi
Principle Consultant Tushar Gupta
Business Head Risha Bagchi

Latest blog posts

As if dealing with a deadly disease outbreak was not enough, it seems Mother Nature has put India to test on her finest tricks. An economy that is already brought to its knees by the COVID-19 pandemic and its resultant lockdowns and social distancing; which unsurprisingly has brought the

The current scenario With shipping and travel curtailed over international and domestic sphere, brands are having significant issues moving products and people from region to region. In the current global marketplace, products that carry even a local label are created with raw materials from an extensive supply region. The

What is a brand? A brand is the way a company, organization, or individual is perceived by those who experience it. A brand is the recognizable feeling a product or business is associated with in the minds of the people who buy it. For a company, brand is the