Category Archives: Blog

En Vogue: Social Media

En Vogue: Social Media

“The internet is the most effective instrument we have for globalization” – Milton Friedman. For once, it is certain that one doesn’t need any kind of statistics to take a note of the time spent by today’s generation on the internet. Social media trumps all the other activities in this regard. Social media behemoths such as Facebook, Twitter and Instagram are flooded with new accounts every day and they have done a commendable job in maintaining their users.

Gone are the days when a smartphone used to be treated as a luxury item. The commoners used to refer to a mobile phone as a tool used for telephonic conversation only. Today, every necessity is just one tap away, whatever the demand – sports, entertainment, travel, news and what not, there is an endless supply to fulfill these urges. However, the fun of interacting with new people, learning about new communities and exchanging ideas is probably the foremost reason why smartphones have become an indispensable part of our lives.

Today, a staggering 80% of the smartphone users check their phones first after waking up, so much so that it has become a global culture. And, here’s why? Firstly, everybody wants to stay updated. Secondly, Cristiano Ronaldo was breaking goal scoring records in Europe, there were drastic political amendments taking place in Donald Trump’s regime, some kid saying “peeche dekho” has become an internet sensation, songs trend more on social media sites than on radio channels, your childhood friend is now engaged and you weren’t invited, oops! So, all this has happened while you were asleep (doing a fundamental everyday human activity) and not checking your phone after waking up completely catapults you out of the loop.

The social media is a platform that has unlimited potential to pave the way for new age entertainment, infotainment, business, promotions. It instantly connects you globally to the communities and your field of interest. Social media is that one stop shop which you need to revisit frequently to stay in vogue.

(The blog is written by Sumit Patel, Intern at Influidity Solution)


Let’s talk about: How to market yourself without marketing yourself

The art of self-promotion – The best one can describe this write-up. On one hand there are plenty of people who love being the centre of attention, but then there are also those of us who prefer to stay out of the limelight.

A self-promotional strategy is all about finding the right balance between demonstrating the skills and boasting about them. If you get your promotional methods right, you will find your door open for new clients & incredible opportunities. But too much of promotion would be like bragging which is actually not good for your reputation. 

The rub is that it’s actually difficult to do self-marketing. It’s almost like; you don’t want to seem sleazy but you also need to convince people that you have got exactly what they are looking for. Here, comes the play where you need to differentiate between self-promotional strategies & shameless boasting. When you boast yourself, you don’t have anything to backup your claims, but the messages you send out are based entirely on your need for confirmation, rather than an inner passion or idea.

Following are a few tips on how you can prepare yourself for self-promotion?

Sign up for the right social media accounts

Connect with thought leaders

Don’t just act like the “expert” – be one!

Be both honest & modest

Put quality over quantity

To conclude with, always remember to tell a story. Instead of rattling off impressive statistics about your performance or listing adjectives that define you as the perfect, narrate a story to your audience. Engage them with something that they want to learn about. Some think that narrating out personal stories is just for the sake of getting attention, but they forget that it helps one to appear as a more authentic person when they’re building the brand online. Always give your followers the “human approach” that they are craving for.

Keep in mind that learning how to toot your own horn without turning people off is the key to success.

Read More : Welcome to the era of Video Marketing

crisp writing

5 ingredients for crisp writing

5 ingredients for crisp writing

“You don’t start out writing good stuff. You start out writing crap & thinking it’s a good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.” – Octavia E. Butler

Before putting your pen to paper, your hands to keyboard for typing keep in mind the following 5 tips for short & crisp writing:

Clarity – the priority: Simple & clear language delivers the best kind of stories. Writers need to be clear in their approach of content generation and have a clear understanding as to what they want to deliver. They should not only deliver personalized content, rather convey it in a conversational tone.

Strong visuals: If your audience is human, your content marketing needs to be visual. Facebook posts with images enjoy 2.3 times more engagement. Visual content is 40 times more likely to be shared on social media.

Avoid Jargons: Fancy words is something that everyone uses. Include some words that are retired. Check out for such words!

Find real people: Create stories that audiences care about and crave for. Core to any story is tension, drama & passion. While writing content, draw a storyline, add an emotional connect for your target audiences.

Specificity rules: Specify details. Include examples. Include points of view & leads. Always show contextual evidence. Because details paint intense pictures in reader’s minds and help them understand messages in a better way.

AI & IoT

AI & IoT: Torch bearers for Industry 4.0

Industrial revolution began in Great Britain and has continuously been evolving from manual work to machines to automation. Industry 3.0 has almost reached a saturation state. For those who are not aware about industry 3.0, it is the phase which marked the evolution of computer, internet and automation. A paradigm shift can be noticed towards Industry 4.0. Where are we heading?

AI & IoT
AI & IoT

Companies are experiencing more precise, higher quality manufacturing with lowered operational expenses; less downtime, all courtesy of predictive maintenance and intelligence in the supply chain. It even resulted fewer injuries on factory floors because of more adaptable equipment. Industries other than manufacturing could benefit from having a nervous system of sensors, analytics to process “lakes” of data, and just-in-time responses to emergent issues such aviation, energy, logistics, and many other businesses that depend on reliable, predictable things could also get a boost.

A growing number of well-established companies are using technologies such as internet-of-things (IoT) and artificial intelligence (AI) to expand their digital forte, taking on IT majors and global diversified conglomerates which are also aggressively hustling into this space. Most companies are refraining from making huge investments in expanding their capacity, although they see merit in investing money into digital platforms, which can help improve efficiency and render more profitability than the extant capacity. 

For instance, L&T has already built an in-house digital platform, which seamlessly connects diverse operations, also improves efficiencies and cuts decision time. In its Mumbai office, CEO SN Subrahmanyan randomly walks across to a “control room” for real-time data from around 400 company sites operating miles away. Even the smallest of data, such as amount of electricity consumed by machines or may be the weight hauled by a crane at a construction site, are put together and analysed, helping L&T take big decisions. This new way of doing business is known as Industry 4.0 — the fourth industrial revolution. At the heart it includes placing internet-connected sensors on large machines and using analytics, cloud computing and machine learning to predict and prevent issues. 

IoT frequently produces immense quantities of data from billions of sensors and connected ‘things’. But on its own this data is merely a background noise. It is not until AI and machine learning is applied, that true value of such data and meaningful insights are unlocked – data that can even help cities predict accidents and crimes, reduce food wastage, give doctors real-time insight to patient health, enable optimised productivity by predictive maintenance of ‘smart’ infrastructure, also create truly smart homes with connected appliances, and provide critical communication to enable autonomous vehicles.

Read More : Social Footprint Matters more than resume

Social Footprint

Social Footprint Matters more than resume

Resumes in today’s world are just a piece of paper which shows nothing more than what certifications you are having or which organisations you belong to if you are not a fresher.

Resumes does not show your past experiences nor they show what you have learned from where you have worked. Sometime it can also happen people tends to create fake resume just to enter the organisation which cannot be traced.

Social Footprint
Social Footprint

Social footprints are a person’s presence and impact on the internet. When looking at someone’s social footprint, you are measuring what and how well they have done anything online. Which shows your past experiences, how you are as a person and what type of experience you have had in your past. It shows the type of personality you have.

The social footprint gives you an idea of what they’ve done, both professionally and independently.  It gives you an actual idea of their skills and interests, and some companies and recruiting software even developed a system to rank candidates. It’s about looking at more than just bullet points on a resume.

You can hide behind your resume but your social footprints will tell your story. Any Programmers or any graphic designers can say things in resume, what certifications he has, how many companies he has worked in, what type of profile he has handled, can show you the projects on which he has worked. But when come to Social footprint until and unless there is some thing to show he cannot tell a lie. Even if he creates a fake profile but cannot create past and experiences in the social footprint.

Read More : Usage of Mobile Phones in Business

Mobile Phones

Usage of Mobile Phones in Business

How can we forget our work space when the world is going digital in every aspect? The usage of mobile phones is inevitable in today’s business scenario.

Mobile phones are a vital piece of business equipment for all business owners and their staff be it an MNC or a startup taking its initial baby steps. The usage of mobile phones in business has its own substantial advantages. Using mobile phones in the workplace for the purpose of business comes with a lot of challenges too but its usage cannot be avoided. Mobile usage in business has built a better nexus between organizations and clients.

Mobile Phones

Using mobile allow organizations personnel to remain in contact with each other at every moment, whether in or out of the office. Mobile connect members of an organization on all levels, allowing them to be focused, reachable, organized, and up-to-date on business operations. Using mobile in business can boost productivity, mobility, safety and morale of your workforce.

Mobiles can help employees to provide better customer service, remain in contact with clients, team, colleagues, customers and suppliers as well, it increases mobility and improves productivity. Usage of mobile phones has changed the working style by giving employees a chance to stay connected to team and have a work from home when needed.

Usage of mobile in business may also result in unwanted distraction from work but the smart bunch of organizations have come up with ever smarter mobile usage policies for their employees which includes issuing a memo or even a penalty to ensure that the mobile phones usage in business doesn’t hamper the productivity in any manner.

The advantages of using mobile in business can be summarized by their enabling of constant accessibility, portable and convenient internet connection, and organization capabilities.

Read more : Good Bad And Ugly Side Of Influencer Marketing

influencer marketing

Good Bad And Ugly Side Of Influencer Marketing

They will not care if the product offering is good or bad. The will only look for the value that the product caters and experience it provides. With this much competition, staying ahead of the game is tough. One way certain brands are forging ahead in the content game is through influencer marketing. So let’s talk about what good, bad and ugly you take you take from influencer marketing.

influencer marketing
Influencer Marketing

So the good part first.

It is probably the best way to fuel your brand without any extra efforts. The content is absolutely exclusive and organic plus you won’t have to wrack your brains to figure out what content to use and what not to use. Leave it to the influencer to figure it out.

The perks are you get a positive word of mouth and good return on your investment.  For every $ spent by the companies, the returns they get is $6.50. Not bad, right!

Now there are bad sides too.

Definitely there will be some bad implementation of strategy and it is not very difficult to take a wrong direction and see your camping fail right in front of your eyes.

You need to watch out that you do not fall prey to the influencers who use copy paste content and the same format for all campaigns along with noting that the content resonates with your brand identity. The most important part, you need to save yourself from getting too desperate to hire a particular influencer, because there might be influencers who might be seeking quick cash.

And what about the ugly side?

Sometimes respected influencers also make mistakes which can cause a potential harm to your brand image. You always need to monitor the past and the current work before hiring an influencer because anyone can say anything at anytime and that cause and adverse effect to your brand.

Digital Marketing

How a 75-year old brand changed the landscape of Digital Marketing: Old Spice

A plan that can be executed flawlessly and doesn’t even feel like marketing, truly deserves a bow. Old Spice’s – The Man Your Man Could Smell Like, released in the year 2010, still remains one of its kind. Actor Isaiah Mustafa, the Old Spice Man recited monologues in the advertisements promoting the benefits of using Old Spice products. But the agency who worked behind designing the campaign faced two key challenges:

  1. – Repositioning the brand which earlier catered to the old ones, but now making it relevant to the young men.
  2. – Also initiating conversations between both women and men regarding the brand’s body wash.
Digital Marketing

Let’s have a look at what the brand did: It was just a 30 second advertisement spot that the brand had taken. Understanding the niche target market, the brand realized the potential reach and cost effectiveness of posting videos in YouTube. The campaign was a clear-cut perfect example of how a brand can work effectively online as well as on Television. But Old Spice had many more things to pay attention to. In the meanwhile, they catered to their existing customers as well by responding to their tweets or comments. They allowed the Old Spice Man address his fans individually with hilarious results.

Did you know that he filmed over more than 180 videos in less than 3 days? Did you know that within the very first day of their Response Campaign, they got 5.9 million views and within a week it increased to over 40 million? From 65,000 to 1,50,000 subscribers in YouTube while the Facebook & other social media followings increased by 2,700% and 800% respectively and a 55% increase in the sales in the first 3 months – Yes, this is what the campaign resulted in.

Apart from the advertisements and content marketing, these two were also considered to be effective in their social media handles. Old Spice monitored the social media mentions and sentiments with what must have been a colossal effort. Therefore, the Old Spice Man was not represented as a simple character from a Television advertisement, rather he was a living breathing entity with whom fans could interact and share their queries. The campaign has proved that “sell-sell-sell sales method” doesn’t simply work.

Reach or Engagement

What matters more? – Reach or Engagement

The war between reach and engagement is an on-going one. If your business too is in this puzzle, then pause for a moment, step back and look at the entire situation from a broader perspective then you’ll understand that neither of them can be ignored but there exist a few businesses who get them balanced. Are you in a dilemma to know what your business needs for growth and how can you achieve both efficiently?

Reach or Engagement

Having a great brand awareness is amazing, being visible and getting seen is more amazing! But what if no one clicks your ad or views your content or buys your products? Will your marketing be profitable then? No worries, Influidity shares with you three ideas which will help you in getting both reach and engagement effectively.

1 – Aim at constructing a customer journey

Customer Journeys with great and engaging content marketing plans built around them are the best ways to ensure a healthy and steadily growing system for both reach as well as engagement. Only after understanding your target audience and knowing your customer experience, you can create content, advertisements and strategies that would get attention and inspire people to engage and cement your position as a trustworthy brand.

The question of getting a reach or engagement isn’t helpful in most of the cases. Majority of the businesses today require both of them. But there are businesses that have imbalanced strategies and they favour one over the other. But finding a balance between the two should be a priority.

2 – Tap the right set of audience

The key to reach and engagement is to tap into a universal feeling among your audience. If you target the wrong set of audience, your reach will amount to nothing. There can be times when you can try targeting people who like or follow your competitor.

For example: A plumber’s job. You can post a funny video of showing all the common frustrations a woman has due to water logging. It might not be helpful or be a guide for cleaning the water logging, but it will appeal to a larger group of people as the content is something with which they can relate. Don’t only sell your business, rather sell an experience to people.

3 – Accelerating your engagement

Consumers tend to purchase a product once they have seen its message seven times because of your social outreach. Always ensure to be visible to your target market. Let your audiences see over and over the products and services you are offering. Imagine a situation of you having a good number of followers and subscribers yet no engagements on the posts? There are times when marketers do not get the desired outcomes of their efforts. In such cases, it becomes vital in delivering posts and content on a regular basis, tweak your content basis the feedback or insights received and provide the desired experience to your audience. Divorce yourself from the vision of coming up with one piece of content.

Digital Footprint

Your Digital Footprint Matters

Most of us contribute online and draw a portrait of who we are – a portrait that is more public than we assume, a portrait that people have access to and the one that leaves our digital footprints behind as we move forward.

Do you know how a Digital Footprint works?

Digital Footprint
Digital Footprint

Whenever you visit a website, it logs your IP address data and when you comment on a website or retweet or participate actively in an online forum, or for that matter add a photo to your Instagram profile – By doing this you create more and more data online. This data can either be active or passive.

Active data is when you share any content online. Whether your personal information like uploading a picture or sharing your friend’s status in Facebook, that’s known as active data. Whereas, passive data is the one that you haven’t released by choice, but by visiting a website or logging in to collect any data. You don’t always have to or can control your passive data, but can definitely check what you are doing online. You can either post a picture of you enjoying at the Beach and informing people that you are in Goa, or else you can simply post a beautiful scenic picture of the beach.

Why your Digital Footprint should matter to you?

Since your digital footprint trails across multiple websites, it becomes difficult to remove sensitive information if there exists any. For instance, hackers can steal your identity, people can figure out your account passwords or gain access to your bank accounts. Always remember, everything that you do online sums up to your Digital Footprint.

How can you clean your Digital Footprint?

Follow these steps to design a clean Digital Universe for yourself:

– Read the privacy settings, terms & conditions of the websites before you accept any request or create your accounts or subscribe to them.

– Change your passwords. Do not keep same passwords for every site, make different passwords for each platform you use.

– Do not give away your personal information easily.

– Post things online that you don’t mind people finding or downloading.

– Do not post or get connected to any seedy or undesirable content.