5 ingredients for crisp writing

5 ingredients for crisp writing

“You don’t start out writing good stuff. You start out writing crap & thinking it’s a good stuff, and then gradually you get better at it. That’s why I say one of the most valuable traits is persistence.” – Octavia E. Butler

Before putting your pen to paper, your hands to keyboard for typing keep in mind the following 5 tips for short & crisp writing:


Clarity – the priority: Simple & clear language delivers the best kind of stories. Writers need to be clear in their approach of content generation and have a clear understanding as to what they want to deliver. They should not only deliver personalized content, rather convey it in a conversational tone.

Strong visuals: If your audience is human, your content marketing needs to be visual. Facebook posts with images enjoy 2.3 times more engagement. Visual content is 40 times more likely to be shared on social media.

Avoid Jargons: Fancy words is something that everyone uses. Include some words that are retired. Check out for such words!

Find real people: Create stories that audiences care about and crave for. Core to any story is tension, drama & passion. While writing content, draw a storyline, add an emotional connect for your target audiences.

Specificity rules: Specify details. Include examples. Include points of view & leads. Always show contextual evidence. Because details paint intense pictures in reader’s minds and help them understand messages in a better way.